WHO WE ARE
INIT is a communication agency.
And proud, since 2001.
In the beginning, we produced media campaigns and developed strategies for propagating various causes, goods and services.
Today, we are still in the same business.
Yes, we believe consistency is a virtue.
INIT sees advertising as a form of expression, even art in the making.
If you manage to understand your audience, everyone will grasp what you're trying to say.
And that is art on its own.
WHAT WE DO
INIT helps others communicate.
No matter how frustrating that could be.
We design, produce, draw, manage, paint, execute.
And that is when we are not daydreaming.
Which we do a lot.
However, most of our working days are spent trying the best we can.
Because, as Thom Yorke put it so profoundly, the best you can is good enough.
HOW WE DO IT
INIT does everything from scratch.
Even when presented with a finished product.
That is because everyone has a different take on things. Ours is different by default and that's how it should be.
We believe in the power of self-persuasion.
If you happen to like what we came up with, you will convince that voice inside your head in no time.
That is our definition of 'client is always right.'
Alush Gashi / Director
Journalist. Manager. Dad. Copywriter. Casual economist. Pool player. Indy folk aficionado. Michael Haneke wannabe. Fantasist. Meditation novice. Vinyl collector.
Albian Gagica / Creative Director
Graphic Designer. Visual artist (VJ). Father. Husband. Old-school hip-hop lover. Half man, half Superman. Tech-house admirer. Daydreamer.
Shkumbin Mustafa / General Manager NYC
Brand manager. Event handler. Tennis coach. Adventurer. World traveller. Handballer. Father squared.
Tak Qrk / Graphic Designer
Graffiti and mural artist. Brother. Perfectionist. Food. Craftsman. MTB cyclist. Product/interior design lover. Caligraphy and hand-type designer. Pen and paper believer. Optimist.