CURRICULUMUNICEF / MINISTRY OF EDUCATION (MEST)
A campaign aimed at propagating changes in education and benefits to children stemming from the New Pre-University Curriculum.
Funded and developed in partnership with UNICEF and the Ministry of Education, Science and Technology and implemented with Koperativa, the campaign informed children, teachers and parents about main changes in general education.
A fully-integrated media campaign, incorporating both direct and indirect marketing techniques. Developed in association with Koperativa.