ARMS CONTROLUNDP

A nation-wide campaign, aiming to raise awareness about and put under control small arms and light weapons. The campaign involved the use of almost all major Kosovar media, including TV, radio, print, web, etc.

The project was aimed at three main social segments: families, schools (including students, parents and teachers) and weddings (the ritual of shooting guns in the air in celebration is popular in Kosovo). Developed in association with Koperativa.

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CLIENT

UNDP

PROJECT

ARMS CONTROL

DATE

2006

ARMS CONTROL

Print

123456

General TV Ad

Wedding TV Ad

New Year TV Ad


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